Salon Post Covid Recovery Strategies [PDF] – Zylu

The global beauty and wellness industry (comprising salon, spa, skincare, colour cosmetics, hair care, fragrances, and personal care) has been shocked by the COVID-19 crisis. There have been widespread store closures. Lockdowns have bruised the beauty care business, with even upmarket chains reeling from the loss in business. In the handful of small towns where the business still goes on, there is a tangible fear of contracting the virus while stepping out. This adds to the woes of salon owners because of the cut in discretionary spending. Enrich, a well-known salon chain has shut 5 salons since 2020. On the other hand, beauty brand Lakme, which is owned by Hindustan Unilever (HUL), claimed that it has witnessed up to a 50% hit on footfall across the country. The magnitude of business impact of the second wave has been strong with zero footfall and revenue streams drying up, said the professional products division at L’Oreal India, which works closely with 45,000 salons.

Rising unemployment rates, reduced discretionary spending, social distancing and lockdown restrictions have altered consumer behaviour and confidence. Salons have been working hard and trying everything to sustain. They have been offering huge discounts, spending on maintaining covid safety standards which added up to their costs.

Considering the situation we have decided to provide relief for the salons and offer a three-month free subscription. Salons can utilise our tool for free and can mobilise their customers to reduce their burden and leverage our features to grow their business within their locality and facilitate them to sustain this tough time.

Download our free marketing strategies now!

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